The writing.

On pet ownership, the veterinary business, and how people find and experience care.

These pieces were originally published at Digital Empathy for a veterinary audience.

May 27, 2026Money & care

Why Is Google Calling My Veterinary Practice About Prices?

If Google’s been calling your practice about prices and appointments, here’s what’s happening and how your team can handle the questions.

May 20, 2026Technology & AI

What Google’s May 2026 announcements mean for you and the pet parents trying to find a veterinary practice.

May 18, 2026Owners & veterinary teams

I helped organize my cat’s medical history, and it got me thinking about how veterinary teams can give pet parents a more useful role in care.

April 8, 2026The veterinary business

I looked at Chewy’s plans through the choices we make as pet parents: who we trust, what’s convenient, and where we take our animals.

November 19, 2025Technology & AI

What happens when pet parents ask AI before they call you? I looked at the early signs in DE’s 2025 website and call data.

September 25, 2025The veterinary business

Some practical places to start if you’re figuring out pricing transparency, involving pet parents in care, or using AI in your practice.